• When and How to Use Market Survey Evidence
  in Intellectual Property Disputes in the Philippines

  By Atty. James Gerard M. Baello
  
  

• The Primary Significance Test:
  How Public Perception Shapes the Distinctiveness of a Mark

  By Atty. James Gerard M. Baello
  
  

• The Doctrine of Foreign Equivalents:
  When Foreign Terms Can Be Used as Trademarks or Service Marks in the Philippines

  By Atty. James Gerard M. Baello
  
  

• The Spectrum of Distinctiveness For Mark Protection:
  A Guide to Choosing the Right Trademark
  or Service Mark in the Philippines

  By Atty. James Gerard M. Baello